「 E K L O 」
"Wear the future and change the world lightly"
Sustainable Fashion
Sustainable
Fashion
A New Approach to Clothing
Sustainable fashion represents a shift in the clothing industry towards reducing environmental impact, ethical production practices, and mindful consumption. By using organic, biodegradable, or recycled materials, sustainable fashion focuses on quality materials, longevity, and circular systems that minimize waste.
About US
EKLO
品牌理念
E K L O 是一个专注于可持续发展的女装品牌。我们致力于通过模块化设计、环保面料来减少浪费,并倡导环保生活方式。我们的衣服可以通过拉链、纽扣等方式自由拼接、组合,帮助人们以最少的资源表达最多的风格
我们的愿景
E K L O 诞生于对未来的深切关注。我们的愿景不仅是为顾客提供时尚选择,更是为地球创造一个可持续的未来。每件衣服都被设计为模块化、环保的单品,可以无数次重新组合,形成多样的风格,降低新衣购买频率,从而减少资源消耗。我们相信时尚不仅关乎外在,更是一种生活态度和对环境的责任
设计概念
每件衣服都是‘模块’——可以通过拉链、纽扣等方式自由拼接、组合,帮助人们以最少的资源表达最多的风格。例如,一条简单的裙子可以通过不同款式的外套、可拆卸的拉链设计和纽扣饰件变换风格,适用于多种场合和心情
FAST FASHION
When a new wave of trends hit, major brands and manufacturers began a new wave of production and sales, and when consumers placed crazy orders and received the clothes they were longing for, they wore them out and took several photos, and when this style was no longer popular, they would almost permanently discard the clothes in the closet, and the final fate of waiting for the clothes was landfill or incineration.
And this - will produce a lot of greenhouse gases and harmful substances, not only pollute the environment, but also affect our future health...
STORY
Clean, Conscious, Circular
关于快时尚与快销品牌- Fast Fashion
快时尚品牌在追求时尚潮流的速度上不断突破,吸引着大量消费者,但这种模式通常对环境和社会产生了不可忽视的负面影响。快时尚品牌每季大量生产廉价服装,促使消费者频繁购买,最终导致废弃服装激增。例如像:Zara、H&M等品牌便是通过缩短生产周期,将最新的设计趋势迅速推向市场,从而实现“高频更新、低价销售”的模式。虽然这带来了高销量,但也伴随着高资源消耗和环境压力的问题。为减少快时尚的负面影响,我们鼓励消费者理性选择,支持优质和持久的衣物,以更可持续的方式表达自己的时尚风格。
循环时尚的魅力- Remake & Vintage
循环时尚通过再利用和改造现有的衣物资源,赋予旧衣物新生命,减少资源浪费。无论是通过“remake”对衣物的再设计,还是通过购买中古(vintage)服饰,循环时尚不仅独特而充满个性,还提倡了更有责任感的消费方式。每一件“重新定义”的衣物都在讲述着不同的故事,使时尚成为一种环保和创意的表达。
Sustainable Fashion-可持续时尚的未来:植物印染 & 模块化设计
可持续时尚的创新趋势之一是植物印染,它使用天然植物色素染色,既环保又独特,避免了传统染料对水资源的污染。而模块化设计则为消费者提供了更多穿搭方式,单件服装通过拼接与组合实现不同风格,减少了购物需求。可持续时尚倡导环保与个性的结合,鼓励消费者在时尚选择中更具责任感。
是品牌建设趋势还是消费者观念的挑战?
在当今社会,品牌和消费者都在面对可持续时尚的压力与挑战。品牌建设方面,可持续发展正逐渐成为行业的新趋势。许多企业将环保与责任纳入了品牌核心,推出环保材质和透明的供应链等措施,以提升品牌的可持续形象。同时,模块化设计等新兴时尚理念也在为品牌提供创新思路,从而满足市场对个性化和可持续性的双重需求。
然而,从消费者观念的角度看,可持续时尚仍然面临着转变和挑战。尽管人们的环保意识在提高,但快时尚的低价与即刻满足感对消费者仍具吸引力,因此可持续时尚如何破圈逐渐成为大众消费趋势是时尚领域仍待解决的难题。
用商业拯救我们的生态家园
在全球变暖和资源枯竭的危机中,越来越多的企业开始探索如何将环保理念融入商业模式,以促进可持续发展。通过低碳生产、环保包装和可持续供应链管理,品牌不仅减少了环境负担,也赢得了消费者的信任。现代消费者更倾向于支持具有环保意识的企业,特别是在时尚和生活用品领域中,环保产品逐渐成为主流选择。这种“绿色”转型展示了商业不再只是盈利工具,更是推动生态责任的重要力量,引导更多人关注我们所依赖的生态家园。
Our Design
Fashion and classic
Modular design
Modular design - Zipper
Detachable and reconfigurable jeans are an innovative design, offering flexibility in styling and environmental benefits. Their unique feature lies in allowing users to attach or detach parts of the jeans via zippers, buttons, or hidden fasteners to create multiple styles. This design not only increases the versatility of a single pair but also reduces resource waste by limiting the need to buy multiple jeans, making it a more sustainable choice.
· Modular Styling- Convertible to shorts, capris, or full-length jeans, they adapt to various occasions and preferences.
· Extended Lifespan - When a part of the jeans becomes worn, you only need to replace the damaged piece, reducing the need for complete replacements.
· Eco-Friendly Materials - Made with sustainable fabrics and eco-conscious production, they support a low-carbon lifestyle.
This design balances practicality with sustainability, giving consumers an environmentally-friendly option that still embraces style.
Modular design - Button
A detachable and reconfigurable skirt offers versatility in both style and function, making it a unique and eco-friendly wardrobe piece. With the ability to transform from a long skirt into a short one, it’s designed for adaptability, letting wearers adjust the length according to occasion or preference by simply attaching or removing a lower skirt panel.
· Dual Style Options - Easily switch between a full-length and a shorter, more casual look with one piece, maximizing outfit possibilities without additional clothing purchases.
· Eco-Conscious - By combining two styles in one, this design reduces the need for multiple skirts, aligning with sustainable fashion principles by limiting consumption.
· Customizable Fit - Many of these skirts are designed with adjustable closures, so wearers can tailor the fit to their comfort.
This modular skirt design reflects a commitment to sustainability without sacrificing personal style, offering consumers a fresh way to embrace environmentally responsible fashion.
FOUNDER 创始人团队
Founder项目创始人
可持续时尚倡导者
— Alaina Joey HE
Designer总设计师
可持续时尚倡导者
— Rita Zhou
Investor项目投资人
可持续时尚倡导者
— Jake Huang
加入我们
中国 广州市
星期一至星期五 8:00-19:00
EKLO. Copyright ©